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Monument Marketing

Monument Marketing is a niche marketing consultancy that works with organisations to develop and implement dynamic behaviour change programs that affect strong and lasting change.

Monument Marketing offers an integrated approach to marketing communications with strong and proven experience in public relations, digital/web marketing, event marketing, advertising and writing for publication.

Monument Marketing has developed both environmental and social behaviour change programs that have reached millions of households and actively engaged thousands of Victorians. The consultancy has worked with government departments, corporate organisations and SMEs.


Director: Rachael Guthridge

Rachael is a social marketer with 10 years working for government departments (local and state), SMEs and not for profit organisations.  She specialises in developing integrated marketing campaigns that have a strong strategic framework as well as actionable and measureable project outputs.

Rachael has her Masters in Business (Marketing) from RMIT and is the producer of Taxi Project – a social marketing campaign designed to raise the standing of Victorian taxi drivers (www.taxiproject.com.au).

Rachael enjoys working with organisations who want to make a difference and up for engaging their customers/clients.  For her, engagement is a two way dialogue that has to offer value to each player.

Preview - Director: Rachael Guthridge

Taxi, The Inside Story

Taxi, The Inside Story is a new book and exhibition that reveals the unique and untold stories of Victoria’s taxi drivers.

Taxi, The Inside Story is available at good bookstores or through the PayPal link below (RRP $19.95 + P&H). ISBN: 978 0 646 51563 2


Preview - Taxi, The Inside Story

Taxi The Inside Story

View more presentations from Taxi Project.

http://www.slideshare.net/TaxiProject/taxi-the-inside-story


Forward

Taxi Project – launched November 2009

Last month we launched Taxi Project, a social marketing campaign designed to increase the industry’s profile, build positive public perception and raise money for charity. It has been a highly successful campaign that strategically positions the industry and involves all the major taxi players including drivers, taxi companies/operators, peak bodies and government departments. The campaign was launched by the Hon. Jeff Kennett AC at Federation Square with 10,000 copies of the book, Taxi, The Inside Story now available in bookshops Australia-wide. A website tells driver stories and images – the exhibition of photographs to be shown at Federation Square in March next year. The initiative sparked strong media attention and reached millions of Victorians through print and radio exposure.

Testimonials

Rachael has an energy and an integrity to the way she works. She has original ideas that capture people’s attention. More importantly she works beautifully with people, understanding and negotiating their different objectives’

- Nic Frances, CEO Coolnrg

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